Head of Marketing & Sales (Group Innovation Team)

Kigali, Kigali City, Rwanda · Sales And Marketing


Energy access in sub-Saharan Africa is a significant problem, with more than 600 million people currently without mains electricity supply. For example, in Rwanda, 9.5 million people or 81% of the population cannot access mains electricity, which has a negative impact on quality of life and limits people’s chances of achieving economic prosperity.

BBOXX is helping to address this issue by providing off-grid communities in developing countries with smart, affordable and clean energy solutions. BBOXX customers typically use a Pay-As-You-Go payment method, which offers more access to people who are able to have electricity at home at a price they can afford. To date BBOXX has installed more than 150,000 systems and provided around 750,000 people with access to energy. We are the leading global off-grid solar company, and are fully vertically integrated, controlling every part of our customer experience.

We invite you to join us on this journey to electrify the off-grid world!

Check out our impact here http://www.bboxx.co.uk/customers/

Title: Head of Marketing and Sales
Reports to: Group Director of Commercial and Innovation
Direct Reports: Branding & Marcoms, Market Research and Sales Channels (Business Process) Managers

Location: Kigali, Rwanda (with some travel to the UK and our East & West African markets)
Role Purpose: The Head of Marketing & Sales will lead BBOXX’ efforts in these two key commercial areas. You will be responsible for creating innovative strategies and the associated project roadmaps for improving relevant business processes and developing effective tools which will help DESCOs (= Distributed Energy Service Companies) achieve their marketing goals and sales targets.

Your role

Define and deliver on the long-term marketing and sales strategy for the company (in consultation with the Commercial & Innovation Director)

Identify a set of key projects that will enable MDs at DESCOs to meet their objectives

Collaborate with the Branding & Marcoms Manager on building and improving relevant processes (and align initiatives with the Marketing & Communications Manager B2B)

Collaborate with the Market Research Manager on building and improving relevant processes

Collaborate with the Sales Channels Manager on building and improving relevant processes


About you

3-5 years’ experience in a senior marketing/sales role leading and coaching a team

Proven success stories of performing above expectations on developing new sales channels, strengthening a company’s brand presence or conducting market research

Experience with implimenting operational improvements which rely on softwar changes impacting a large installed customer base

Team player capable of effectively communicating with a large variety of external and internal stakeholders (at Group and DESCO level)

Excellent written and oral communication skills, fluency in English

Desirable (but not essential)

Experience in the off-grid solar energy sector

Fluency in French or other relevant languages

Familiarity with Agile Project Management frameworks

Experience with the Human

Centred Design approach

Core Competencies

ANALYTICAL PROBLEM SOLVING: Thinks in a structured way and reconciles qualitative insights with data

BUSINESS ACUMEN: Creates business cases and ensures priority is given to the most promising business opportunities

SELF-MOTIVATION: Identifies challenges proactively and leads the team effort of finding viable solutions

THOUGHT LEADERSHIP: Generates innovative ideas and uses strong leadership & influencing skills to drive change

COMMERCIAL EXPERTISE: Uses foundation in marketing and sales to understand the commercial business processes needed to deliver a world-class customer experience

COACHING: Recognizes competency gaps in team performance and drives and supports team members to deliver better results


Competitive salary and comprehensive medical insurance

Free lunch at your choice of restaurants

Our relentless commitment to your personal development and career growth

Working with the best people in the sector and making an impact on the lives of millions of people who are currently in the dark

Living in one of the most beautiful parts of East Africa

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